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I Recommend
~ Discriminate or Diversify
~ Enrique Ruiz (Paperback)
$34.97

Knowledge is power, and so is Diversity! Understanding and appreciating the unique differences that each race, sex, ethnicity, personality, age group, religion and other subcultures bring to the table will not only make you a more enlightened person and a more effective leader, but it can also boost your organization's bottom line (and your career) in a big way. In Discriminate or Diversify, Ruiz explores our history of discrimination, provides informed profiles on the many groups of people that make our world so interesting and exciting, and offers solutions for how to build a culture of Diversity and Inclusion in your organization. When you can see through the invisible, you can achieve the impossible!
~ Discriminate or Diversify
~ Enrique Ruiz (HardCover)
$49.95

A complete reference book for building more diverse, and powerful teams.
Wisher, Washer, Wishy-Washy
Enrique Ruiz (COLOR Paperback)
$24.95

How To Move From Just Existing to Personal Abundance!
Why does only 5 percent of the population attain phenomenal success while many others lead lives of quiet desperation? Is it luck? Genes? Age? Environment? Nope. Most people dream of success but, as they grow older, settle into believing that life got in the way, that their unfulfilled dreams and unachieved goals were simply not meant to be. Not true. It is a matter of choice and of persistence, coupled with dogged determination in the face of obstacles, setbacks and failures. Success, when you've scaled the mountain and really earned it, is so much sweeter. And wishing for success and committing yourself to it are two very different things. So, are you a Wisher or a Washer, or just plain Wishy-Washy?
Wisher, Washer, Wishy-Washy
Enrique Ruiz (Hardcover)
$29.95

There are THREE types of individuals. Wishers, Washers and... Wishy-Washy's. 5% of the population are Washers and they succeed! Find out how you can become one of them.
Lost Love: 365+ Ways Couples Grow Apart Without Realizing It and How to Ways to Reclaim Your Closeness
Sarah Ruiz
Enrique Ruiz
$19.95

Isn't falling in love grand - the butterflies, the passion, the best behavior, the promise of a shining future? But we are not perfect people and we do not lead blissfully perfect, fairy-tale lives. Over time, disappointment, disagreements, misunderstandings, busy schedules and lost opportunities can shatter our marital bliss. But it doesn't have to be that way. Relationships don't just fall apart one day. There are always signs - pretty common sense stuff that, when we neglect to consider in our relationships, invariably degenerates our bonds. But common sense is not always common, especially when emotions run high. Lost Love will help you identify and focus on the things (big and small) that can slowly tear your love apart - so that you know what warning signs to look for and to avoid. Plus, find out how to reignite your bruised relationship.
The "W" Characters: How to Get What You Want AND Make a Difference in the World
Enrique Ruiz
$9.95

Children understand far more than most adults give them credit for. As a society, we teach children how to do things and the difference between right and wrong. We answer their questions (as much as possible) about what and why things are. But children are also capable of understanding much deeper life principles - like the importance of building character, how to make decisions, the consequences of relying on others to make their dreams come true and the value of their word. In this story of a group of children who gather for an overnight camping trip that changes their young lives, The "W" Characters gets these messages across in a fun, easy-to-read presentation that they'll want to read again and again.
Positive Psyche, riches within the mind

Looking for the perfect keynote speaker or presenter for your next conference, workshop, leadership training program or other corporate event?





Uplift, Inspire, Empower!

Enrique Ruiz is focused on helping institutions of higher learning, government agencies and corporations move to the next level in diversity appreciation, team engagement and relationship building while opening up the hidden wells of intellectual capital hidden within the organization. Services offered:
Let Enrique Ruiz empower and inspire your audience with his trademark presentations:

Tapping into the Silent Murmurs of Your Organization

Diversity appreciation is powerful. Numerous studies have shown that when companies and leaders really focus on it (not just pay it lip-service), diversity can make a huge impact on not only morale, but also on the bottom line! So, how do you truly diversify - beyond quotas and policies - and build an inclusive workforce effectively, and synergistically? You uncover the diamonds within your organization by tapping into the quiet murmur of thoughts in each and every employee.

Leveraging the Power of Human Diversity

Each individual has a unique history - one that includes experiences, culture, faith, family, survival and education - and so each of us has a completely unique vantage point. These differing perspectives, if properly and fully tapped, can offer a tremendous competitive advantage to organizations. By understanding how people from different backgrounds tick, and fostering a culture where everyone feels respected, accepted and appreciated, you can create a stronger, more product and engaged workforce - which will boost morale, innovation and revenue!

A History of Discrimination, and How to Change Your Own Discriminating Behavior

Because we cannot fully understand the present and effectively mold the future without understanding our pasts and ourselves, Enrique examines the history of discrimination and answers all the questions about other races and religions most of us are afraid to ask for fear of seeming racist or ignorant. Even more importantly, audience members will begin to recognize their own hidden biases and prejudices - and begin to better understand and appreciate, as well as communicate and collaborate with, individuals from different backgrounds - so they can build bridges of trust that propel their companies forward in our increasingly competitive (and increasingly global) economy.

Wishers to Washers

Imagine the future that you want. Is it different from where you are now? Do you think you have what it takes to be successful? Are you a leader with vision, values, mission and purpose? Are you equipped with the ingredients necessary to create the life you want to live? There are three types of people - Wishers, Washers and Wishy-Washy's. Most wish, some flounder and few excel. Find out how you can move from just existing, to personal abundance!

To book Enrique for your next event, call 540.446.3164 or e-mail enrique@americasdiversityleader.com

Kristi Frank
as featured on Oprah, MSNBC, The Today Show and Season #1 of Donald Trump's 'The Apprentice.'


"Nothing can stop the man with the right mental attitude from achieving his goal;
nothing on earth can help the man with the wrong mental attitude."
Thomas Jefferson
Third U.S. President

Psyche... animating force: soul, anima, animus, psyche, spirit, vital force.

Uplift... To raise; elevate. 2. To raise to a higher social, intellectual, or moral level or condition. 3. To raise to spiritual or emotional heights.

Inspire... To affect, guide, or arouse by divine influence. 2. To fill with enlivening or exalting emotion. 3. To stimulate to action; motivate; To affect or touch 4. To draw forth; elicit or arouse 5. To stimulate energies, ideals, or reverence.

Empower...To afford with opportunity, permission, or ability. Source: American Heritage Dictionary

Enrique Ruiz, CEO of PositivePsyche.Biz has been a Diversity Council chairperson for Lockheed Martin Corporation (Fortune 100 company), has managed operations with a team that exceeds 13,000 in 2010 and is a published author. Many of the resulting insights are included in his books: Discriminate or Diversify (a powerful reference book for the boardroom, school room and family room on Human Diversity), Wisher, Washer Wishy-Washy (3 kinds of people and those who succeed), Love is Lost When (simple sayings of broken relationships) and The W-Characters (character building for young children). Their content is as diverse as their audiences, inspiring senior-level professionals, married couples and even Elementary school children.

• Increase employee engagement and retention,
• Encourage creativity,
• Inspire and drive innovation from everyone in your organization,
• Spawn greater motivation
• Enhance productivity and
• Build solid relationships.

We can change course, or spend force.

Having a positive attitude puts us in control. We control our destiny and feel comfortable with ourselves enabling us to be open to new experiences and new learning's.

"This may shock you, but I believe the single most significant decision I can make on a day-to-day basis is my choice of attitude. It is more important than my past, my education, my bankroll. my successes or my failures, fame or pain, what other people think of me or say about me, my circumstances, or my position. Attitude is that 'single string' that keeps me going or cripples my progress. It alone fuels my fire or assaults my hope. When my attitudes are right, there's no barrier too high, no valley too deep, no dream too extreme, no challenge too great for me."
Charles R. Swindoll
Spiritual Leader, Author, Educator

Attitude is the cue that we project onto the world. It reflects our inner core including our insecurities and our prejudices.

Each person has a personal well of energy. This energy is like fire. It can heat, build and forge or it can burn, destroy or evaporate our dreams. Attitude is an energy force that is like a double edge sword. How we use it depends on us and it is within our control.

See the Power of Attitude video and visit Attitude for more PMA (Positive Mental Attitude) insight, and resources.
Wisher, Washer, Wishy-Washy  |  The "W"Characters  |  Lost Love  |  Discriminate or DIVERSIFY  |  America's Diversity Leader
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